The Symbolism Behind Meghan Markle's New Logo
Meghan Markle’s latest venture, a rebranded lifestyle company named *As Ever*, is making waves with its new logo laden with personal meaning for the Sussex family. The design—a square crest bearing a palm tree flanked by two hummingbirds—serves as a deeply personal reflection of key aspects of their life and experiences in California, particularly in Montecito.
The most striking feature, the palm tree, resonates with Prince Harry and Meghan’s connection to their home. During their first visit to the Montecito property, Harry saw the twin palm trees and considered them to symbolize their relationship, affectionately referring to them as 'my love, it’s us.' Over time, these trees became part of their family story as their son, Prince Archie, began referring to the trees as 'Momma' and 'Papa,' enhancing their symbolic representation of family unity.
Spiritual Touches and Controversy
The hummingbirds, positioned on either side of the palm tree in the logo, also play a significant role in its symbolism. Prince Harry has a special affinity with these elusive birds, relating them to spiritual strength and transformation—a theme he explored in his memoir, *Spare*. He recounts a poignant moment when a hummingbird flew into their home following Queen Elizabeth II’s passing, which he interpreted as a spiritual sign, further deepening his connection to these creatures. The narrative of the hummingbirds also finds a place in their Netflix documentary series, *Harry & Meghan*, where they symbolize resilience and change.
However, despite its personal significance, the *As Ever* logo hasn’t escaped controversy. Observers have noted its resemblance to the coat of arms of Porreres, a small village in Mallorca, Spain. This village’s emblem also includes a tree and birds, leading to accusations of potential copyright infringement. Meghan’s team has been quick to defend the design's uniqueness, emphasizing its personal, handcrafted nature, and its representation of deeply personal elements rather than any intentional mimicry.
This rebranding with *As Ever* marks Meghan’s re-entry into the lifestyle sector, reminiscent of her earlier blog *The Tig*. The name suggests continuity and familiarity, while the logo stands as a vibrant testament to the Sussex family's new roots and cherished experiences in Santa Barbara.
