Duracell's Playful Super Bowl Entrance with Tom Brady
Duracell, making its grand Super Bowl debut in 2025, captivated viewers with a 30-second commercial featuring none other than seven-time NFL champion Tom Brady. Rather than showcasing his on-field prowess, the ad took an amusing turn by presenting Brady as an NFL announcer who humorously 'runs out of power' mid-broadcast.
This clever commercial begins with Brady sharing commentary alongside FOX co-host Kevin Burkhardt, discussing the game's first half. Just when viewers settle in, Brady freezes on-screen, reminiscent of a technical glitch experienced during live broadcasts. It’s not just any tech hiccup, though—it’s the central theme of Duracell’s innovative message.
Reviving Brady with Duracell's Power Boost™ Ingredients
Enter the Duracell Scientist, a fresh face for the brand, who swoops in to save the day. His mission? To replace Brady's ordinary batteries with Duracell’s Power Boost™ Ingredients, immediately recharging Brady's vitality and, metaphorically, the company's image. This character introduces a fun way to spotlight Duracell’s advanced battery technology, emphasizing its reliability and high performance.
The commercial artfully merges realism with comedy, initially tricking viewers into believing the game broadcast had resumed before revealing the fictional twist. This playful approach not only captivates the audience but underscores the humor and creativity in Duracell’s ‘Built Different’ campaign—an embodiment of both the brand's commitment to superior technology and Brady’s legendary comeback legacy.
This venture, helmed by VaynerMedia in collaboration with EssenceMediacom and Citizen Relations, marks Duracell’s first foray into the high-stakes Super Bowl advertising arena. Impressively, this polished production was completed in just 40 days, a testament to the team's dedication and creativity.
Duracell's investment in this spot aims to redefine its position in the market, with a spotlight on the Power Boost™ Ingredients as its standout innovation. By aligning itself with Tom Brady, known for his underdog victories and relentless drive, Duracell positions itself as the go-to choice for dependable power.
