Manchester United Adds Sansoni and Furber to Backroom as Club Restructures Under New Leadership
Fresh changes are underway at Manchester United as the club shakes up its backroom team, adding Mike Sansoni and Kirstin Furber in prominent roles. These appointments come as part of a bigger overhaul helmed by Sporting Director Jason Wilcox and new manager Ruben Amorim. The push to modernize and consolidate the club’s off-field structure has only gathered steam since Sir Jim Ratcliffe’s INEOS group took a chunk of control at Old Trafford.
Sansoni steps into a senior leadership position, though United is keeping the details under wraps for now. What’s certain is that his arrival fills critical gaps after the club saw several faces exit or move about in its operational and coaching departments following Ratcliffe’s arrival. Kirstin Furber, for her part, is no stranger to sports administration. Her background in football operations lines up with United’s emphasis on strengthening day-to-day organization—a move designed to back up Amorim’s fresh tactical approach and overhaul on the pitch.
This isn’t just about swapping names on office doors. United’s recent hires are all about combining practical football smarts with cutting-edge science and analytics. The club has been steadily building a support team behind the scenes, with the likes of sports scientist Paulo Barreira and goalkeeping coach Craig Mawson locked in over recent months. The overarching strategy? Make sure every player has a tightly coordinated web of experts to rely on, from data analysts tracking everything that happens on the pitch to logistics pros smoothing over every away trip detail.
There’s a clear goal behind these moves: up the efficiency for the first team and boost performance across all fronts—Premier League, domestic cups, even European campaigns. United still hasn’t given the full rundown of Sansoni’s and Furber’s remits, but word is their focus will be on making sure all the backroom gears sync up perfectly.
United’s New Structure: Efficiency and Elite Standards in Mind
The shift in strategy is visible not only in personnel but in how the club is run day-to-day. Instead of relying solely on long-standing traditions, United wants expertise from outside, especially in areas like sports science, logistics, and data-driven performance analysis. The new hires aren’t just here to keep the ship afloat—they’re charged with redefining how United prepares for matches, recovers from setbacks, and tracks progress over the long season ahead.
This approach is part of a broader trend among Europe’s big clubs, where science and coordination behind the scenes can make or break a team’s season. As United’s rivals pour resources into the sharpest minds and newest tech, the Red Devils have made it clear they’re not willing to be left behind. Bringing in Sansoni and Furber keeps the club’s transformation rolling and signals to fans and players that United’s ambitions stretch far past simply making up the numbers in big competitions this season.
