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Harper Maddox
- 4 June 2025
Currys Taps native@AMV for Creator-Led AI Campaigns to Make Tech Relatable
Currys teams up with native@AMV to launch creator-led campaigns aimed at explaining AI in simple terms. The plan includes a new AI-centric social channel and the quirky 'Currys Sells What Now?' series. This partnership builds on Currys’ decade-old alliance with AMV and cements its bid to become the top name for accessible AI in retail.
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